April 30th, 2012 |
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Sep, 2011 by Rick in SEO Tips If you are looking to hire an SEO consultant I would suggest you make sure they have a full understanding of both offsite and onsite search engine optimization.
Onsite SEO Consultant The first thing you want to do is make sure that you have an SEO consultant that actually understands search engine optimization and how it ties in with content and user experience. Many people out there offering SEO services are nothing more than link builders. Prior to any link building campaign you should always have your pages and/or domains audited to make sure they are optimized onsite so that they will respond properly to a backlink building campaign. For very low competition keywords you can get away with sub par onsite optimization but you should still strive at getting your onsite SEO right because then you wont have to build nearly as many backlinks to your website. Sometimes a perfectly optimized article or post only needs a couple of backlinks to shoot up to the top of the search engines.
Onsite SEO Checklist The following is not meant to be a complete list, but rather just a simple checklist when optimizing your own posts or pages. Many of these factors are considered to give a lot of weight in search engine rankings and if your rankings have been stuck in spite of link building you need to check these simple factors. Keyword in title if you want to rank you have got to place your keyword in the title and as close to the beginning of the title as you can. Make sure to use headers like H1, H2, H3 to break up the text and make the articles easier to read and follow. Place your keywords in these headers. I suggest using a long tail of your keyword in order to pick up additional search traffic.
Optimized URLs with the keyword. Dont use the old school permalink structure, and try to trim down the URL to your primary ranking keyword.
Keyword last sentence Just as a strong opening statement contains the keyword a good closing statement will also typically contain the keyword.
Valuable Content Do you want to know how to easily outrank your competition by creating better content? Create longer content. The world wide web has been around for over a decade so there are probably millions of indexed pages on your keywords. To quickly outpace your competition create some real value, create 1,000+ word articles. Take a look at the page 1 rankings for your keywords and look to see what your competition has. If the #1 ranked site has a 700 word article I would make sure to pump out 800-900 words at the very least AND, make it better than the #1.
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Found At: (http://rickporter.org/seo-consultant/) http://rickporter.org/seo-consultant/